Connect with nature

THE GREAT OUTDOORS

The great outdoors

Overview

Get inspiration to (re-)discover nature in a caring way - including some outdoor essentials to ensure protection and freedom of movement.

Apparel

EXPLORE THE "BACKYARD"

The urban micro jungle

Getting outdoors should be easy. For that you do not have to travel far or spend a lot of money on expensive equipment.

If you live in a city, it is perhaps not the first place that comes to mind when thinking about exploring nature.

While there could indeed be more green spaces in cities (!), you might be surprised about what you may discover if you only watch closely.

Discover

The Northern Station Park

Explore the "backyard"

Here are some ideas on activities to explore nature and the outdoors around your corner.

HIKING

Join the hiking movement

During the pandemic the interest in hiking took off and people started to explore nature nearby. It is not difficult to understand why - it is an easy and relaxing way to experience nature and stay healthy.

Hiking does not have to mean mountain climbing and advanced trekking expeditions (if you don't want to, that is). It can simply mean taking a walk in the outdoors.

The hiking trails shown here are just a few kilometers and - most importantly - many of them are doable also with small feet.

Deep dive into nature

Hiking

Below are some examples of hiking trails with that little extra magic for kids,

to provide inspiration for you to discover magical hiking trails near yourself.

Sweden

Outdoor essentials

Here are some essentials from a new generation of entrepreneurs challenging status quo and fast-fashion, reviewed based on personal experiences of having used the items extensively. None of those brands have sponsored this site. They simply make great clothes and pioneer new adventurous lifestyles in the outdoors that are fun and fit for the 21st century!

Apparel for kids

Apparel for grown-ups

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OUTDOOR APPAREL

Outdoor apparel bringing kids closer to nature

To make outdoor adventures joyful in any condition, proper apparel can help. If you have a kid who loves water or snow you also know how important it is with outdoor apparel that keeps the child dry, warm and safe. The right clothes and shoes can even help children (and grown-ups) come closer to nature. Explore some cutting-edge examples below!

Less padding, more feeling

Why needed

Global challenges

WHY | DRIVERS

Overview

The framework and what this initiative is based on

WHAT | Framework

Participation & Belonging